Legal
Privacy Policy
Introduction
ARMEN AND SON, LLC, d/b/a LA Limo Services ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lalimo.services or use our limousine and chauffeur services.
This policy complies with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023, and other applicable California and federal privacy laws.
1. Information We Collect
Categories of Personal Information
We may collect the following categories of personal information:
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | Name, email address, phone number, postal address | Booking confirmation, communication |
| Commercial Information | Booking history, service preferences, payment records | Service delivery, billing |
| Internet Activity | Browsing history, search queries on our site, IP address | Website optimization, analytics |
| Geolocation Data | Pickup and drop-off locations | Service delivery |
| Professional Information | Company name, job title (for corporate accounts) | Corporate billing, account management |
Sensitive Personal Information
We do not collect sensitive personal information as defined under CPRA, including Social Security numbers, driver's license numbers, financial account credentials, precise geolocation (within 1,850 feet) beyond what is necessary for service delivery, racial/ethnic origin, religious beliefs, health data, or biometric data.
2. How We Collect Information
- Directly from you: When you make a booking, contact us, or create an account
- Automatically: Through cookies, web beacons, and similar technologies when you browse our website
- From third parties: Payment processors (Stripe), analytics providers (Google Analytics)
3. How We Use Your Information
We use personal information for the following business purposes:
- Processing and fulfilling your transportation bookings
- Communicating with you about your reservations, confirmations, and updates
- Processing payments and preventing fraud
- Improving our website and services
- Sending promotional communications (with your consent)
- Complying with legal obligations
- Responding to law enforcement requests and legal processes
4. How We Share Your Information
We may disclose your personal information to:
- Service Providers: Payment processors (Stripe), analytics (Google Analytics)
- Business Partners: Affiliated drivers and chauffeurs who provide transportation services
- Legal Authorities: When required by law, court order, or government request
We do NOT sell your personal information. We do NOT share your personal information for cross-context behavioral advertising purposes.
5. Text Messages (SMS)
LA Limo Services sends text messages to customers who ask for them, about their own request: replies, appointments, estimates, invoices and service updates.
You can cancel at any time. Text STOP to the number that texted you. We will send one message to confirm, and you will get no more texts from us unless you sign up again.
For help, text HELP or call (213) 376-1699.
Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
Providing your mobile number alone does not enroll you in text messages. Your consent to receive texts is optional and is not a condition of purchasing or using our services.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
For more information about text-message terms, see Section 14 of our Terms of Service.
6. Your California Privacy Rights (CCPA/CPRA)
As a California resident, you have the following rights:
Right to Know
Request disclosure of personal information we collected, used, disclosed, or sold about you in the past 12 months.
Right to Delete
Request deletion of personal information we collected from you, subject to certain exceptions.
Right to Correct
Request correction of inaccurate personal information we maintain about you.
Right to Opt-Out
Opt out of the sale or sharing of your personal information. Note: We do not sell or share personal information.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
How to Exercise Your Rights
Submit a verifiable consumer request through:
We will respond to your request within 45 days. You may also designate an authorized agent to make a request on your behalf.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically:
- Booking records: 7 years (for tax and legal compliance)
- Marketing preferences: Until you opt out
- Website analytics: 26 months
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
- Marketing Cookies: Used to deliver relevant advertisements (with consent)
Do Not Track: We honor Do Not Track browser signals. When detected, we disable non-essential tracking.
9. Security Measures
We implement appropriate technical and organizational security measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure payment processing through PCI-compliant providers
- Access controls limiting employee access to personal data
- Regular security assessments
10. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will delete that information promptly.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
ARMEN AND SON, LLC
d/b/a LA Limo Services
5407 Colfax Avenue, Los Angeles, CA 91601